Get more. Be more.
Golden 1 Credit Union / 2022
Golden 1 needed a new campaign and visual identity to separate itself from the crowded financial sector. As a non-profit credit union, Golden 1 puts members over everything. It gives people the tools, benefits, and financial advice they need to thrive and achieve their goals and dreams. Thus, the campaign “Get More. And Be More.” was born.
The visual direction
To capture this idea, we needed to create a visual expression that bridged the reality of the present with the possibility of a better future. An identity that would inspire trust without sacrificing optimism. Thus, we combined live-action videos with exciting 2D animated illustrations—what better way to visualize optimistic futures, hopes, dreams, and possibilities powered by Golden 1 credit union?
Credits
DNA
Creative Director, Allyson Paisley
Art Director, Duong Le
Copywriter, Vincent Vidaurri
Producers, Kat O’Hara & Kelli Garces
Head of Production, Gabe HiJiani
State Design (Production Co)
Director, Manny Bernardez
A.D., Carmen Bosley
DP, John Baker
Executive Producer, Alex Gorodetzki
Editor, Gabriel Britz
Head of Production, Krissy Estrada