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Kings Golden Moment

ZiplyFiber

IDEA: Love Your Internet
In our third installation of Ziply Fiber home internet campaigns, we teamed up with Hornet studio to create two energetic spots that showcase Ziply Fiber’s faster, friendlier, full-on greener brand image. In this first foray into live action for Ziply, we combined branded, high-octane 2D animation and high-spirited live action performances to create a wholly unique world.

#KingsGoldenMoment

Golden 1 / 2023

After a 16-season playoff drought, the Sacramento Kings officially secured an official playoff spot. Golden 1 Credit Union asked DNA to curate an unforgettable experience for the Kings fans while captivating potential new Golden 1 members. DNA created the exhilarating #KingsGoldenMoment activation, seamlessly unfolding at the Golden 1 Center and resonating throughout Golden 1's social media presence.

 

Make #KingsGoldenMoment

At the Golden 1 Member Exclusive booth, fans can get the Kings swag, temporary purple hair spray, haircut with the Kings logo, face painting, and temporary tattoos to really show their support for the Kings.


 
 

Capture #KingsGoldenMoment

Then, fans can capture their own #KingsGoldenMoment at the photo area where they can stand inside while a camera spins around the outside (like those cool Red Carpet cameras). They will get a unique 360-shot video & GIF to share on social.

Share #KingsGoldenMoment

Tickets for the playoff games are going to be a hot commodity. So, for each home game in the series, Golden 1 gives away VIP seats to lucky fans. Sweepstakes participants need to share their favorite moment from being a Kings fan over the years on their IG feed with #KingsGoldenMoment and tag @golden1cu.

 

Fans pics

 

Credits

DNA

Executive Creative Director, Mishy Cass
Innovation & Digital Experience Director, Rob Scherzer
Business Director, Nicole Schmidt
Copywriter, Garrett Musar
Art Director, Duong Le

Production

Golden 1 team