Duong Le
ziply fiber.gif

Real great Internet. Real great prices. Really.

For years your choice was between bad and worse — cable A or cable B — and no matter what, your bill was going to be a steadily rising mystery with subpar speed and bloated bundles. So most customers just stuck with what they had.

Now there’s something better. Or more accurately, 25X faster for 25% less. But it’s understandable if customers are skeptical about the lowest prices on the fastest internet in the NW. They’ve been burned before. So we can’t just talk the talk. We have to prove that Ziply is Real Good Internet at Real Good Prices. Really.

Real great Internet. Real great prices. Really.

Ziply Fiber / 2023

Customers have been let down in the past by their Internet provider, so they’re also skeptical about switching to Ziply Fiber. We can’t just talk the talk. We need to prove that Ziply offers real good internet at real good prices. Really.

 

Sky High Bills :15

 

The story

In each spot, the story unfolds with tweets from customers disheartened by their Internet providers, only for Ziply to emerge as the hero, offering the fastest and most affordable Internet in the Northwest.

 

Lagging Behind :15

Living Slow :15

 

Social

On social, we created two 6-second-videos to prove that the fastest and easiest way to get great Internet is to ditch cable and switch to Ziply Fiber.

Platform specific ads spotlighting how much you could upload with Ziply Fiber in just 6 seconds.

Proving that the easiest way to save money on cable Internet is to ditch cable.

Credits

DNA
Executive Creative Director Mishy Cass
Art Director Duong Le
Senior Copywriter Garrett Musar
Business Director Nicole Schmidt
Supervisor, Business Leadership Hannah Vantrease
Senior Integrated Producer Kat O'Hara

Hornet (Production Co)
Director Corey Langelotti and Sarah Beth Morgan
Client Ziply
Production Co Hornet
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Cathy Kwan and Justine Webster
Head of Production Dez Stavracos
Producer Sean O’Loughlin
Senior Editor Anita Chao
Assistant Editor Minseok Kim
Talent Coordinator Jon Chun