Love your internet
Ziply Fiber / 2022
People love the internet, but not their internet service provider. That’s why Ziply’s here: to introduce everyone to a glorious world of faster, more reliable home internet that would make people fall in love with fast.
Love Your Internet: Lucy
The story
In each spot, the narrative features a central character—Lucy and Lenny—who has their non-Ziply internet conk out on them. From a cold, gray, bad internet world, they’re instantly transported to a maximalist explosion of hyperactive energy in the world of Ziply Fiber internet.
Love Your Internet: Lenny
The design
The illustrations have clean lines and flat colors to emphasize speed, trustworthiness, and modernity. A refined, bold design style allows cinematic live action to blend in seamlessly with the illustrated environment.
From storyboard to finals
We use a subtle hint of green bounce lighting to seamlessly blend the cast into the illustrated environment. It Infuses a modern editorial style that gives Ziply a unique brand look & feels.
Behind the scenes
The results
Sept-Dec 2022: 5% increase in sales vs. forecast
Blended 2022 video completion rate of 70%
All channels delivered at over above VCR benchmark in 2022
Delivered over 110MM video views in 2022
Social media saw CTR improvement of over 50% MoM
Credits
DNA
Executive Creative Director, Mishy Cass
ACD Copywriter, Kai Nedderson
Art Director, Duong Le
Producer, Dave Echenoz
Project Manager, Kristine Balicoco
Hornet
Animation Director, Sarah Beth Morgan
Live-action Director, Corey Langelotti
Managing Partner, Hana Shimizu
Head of Production, Karen Lawler
Executive Producer, Cathy Kwan
Design Exploration, Jiaqi Wang