Duong Le
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Truly SaltKicks

The new Truly Tequila Soda flavors will always be the star.

The SaltKicks work with all of the Truly Tequila Soda new flavors to maximize the number of “enhanced” Truly Tequila Soda combinations.

Fans get these flavored salt tins along with a wheel, which they spin to randomly assign a Truly Tequila Flavor which they pair with a flavor enhancing salt.

We’re elevating existing tequila occasions while creating gamified new ones - Drinking tequila has always been a multi-sensory experience, the music, the sound, the smells and of course the taste-

So whether adding salt to the can’s rim OR licking the salt off your hand- you’re experiencing Truly Tequila Soda’s new flavors along with the flavor enhancing salt for a major “WHOA” reaction.

Then repeat with a new combo.

Truly SaltKicks

Pitch campaign for Truly Tequila / 2024
Roles: Concept & Design

Truly Soda is launching a new flavor, Truly Tequila, and needs a campaign that triggers flavor FOMO. To celebrate the tequila flavor and create a more enticing reason to try and repurchase, we're introducing Truly Tequila Soda SaltKicks, a line of flavored rimming salts. Each flavor is designed to elevate the experience of tasting the new Truly Tequila Sodas through a captivating tequila ritual.

 

Truly Tequila Soda SaltKicks

 

The SaltKicks enhance Truly Tequila Soda flavors and offer fans a gamified experience. With a spinning wheel, drinkers pair tequila flavors with different enhancing salts. So whether adding salt to the can’s rim or licking it off your hand, each spin delivers a WOW reaction.

 

Credits

DNA
Executive Creative Director, Mishy Cass
Art Director, Duong Le